Weekly Digest #68

Articles

Building a Marketing Engineering Platform using Next.js, Cloudflare, and Contentful

• Analytics and reporting — using Segment.io for event tracking and piping the data into Amplitude so marketers and engineers alike can easily create meaningful charts; we also use Google Analytics, Google Tag Manager, and a third-party tool for GDPR compliance
• Forms and attribution — integrating with an ESP and Salesforce CRM both for email and campaign-specific routing and attribution
• Performance and Web Vitals — optimizing the codebase, reducing third-party scripts and pixels, measuring Web Vitals, and developing for mobile-first
• Internationalization (i18n) and localization (l10n) — integrating our translation service directly in Contentful
• Accessibility (a11y) — using Lighthouse Accessibility Scoring (part of Web Vitals), Web Accessibility Evaluation Tool (WAVE), color contrast, keyboard navigation, etc.
• A/B testing and CRO — leveraging Optimizely to help quickly launch A/B and multi-arm bandit tests